ONLINE ADVERTISING STRATEGIES: DRIVE MORE BACKLINKS TO YOUR SITE
Online advertising is about getting your name out to as many consumers as possible. There are many traditional methods of link building that most website use. But being creative and implementing just a few less practiced methods can result in a great number of backlinks to your site that you might have been missing. Trying just a few of these options will generate higher traffic to your website and an increase in your presence with consumers across the Internet.
Bloggers are a great resource to use to access huge numbers of consumers for online advertising. Bloggers with a large following will pass your information to hundreds or even thousands of people each day. By approaching a blogger and offering them your service or product in exchange for a review is a great way to get online advertising for your business. You will want to seek out bloggers within your field or with in a specific demographic. That way you know that their followers are good candidates for potential customers. Then let the blogger pitch your product or service for you to his or her loyal followers.
Registering with web directories is an easy way to get your site listed where potential customers will find it when they are searching for a service or product. Just submit a unique description of your website and a link will be created and included on the directory to send consumers to check out your website. Consumers tend to have more faith in online advertising coming from a directory or referral service that they have used in the past and trust. Having War Horse Agency setup a feedback system for you is another great way to get feedback on your website and to automatically have your link created.
Sharing your expertise in your industry is also a great way to get your company name out to the public without it really looking like online advertising. Sign up for HARO, which stands for Help a Reporter Out. This is one of the largest sourcing services in the English speaking work. The service is used by journalists to connect with experts so that they can quickly produce articles to meet their deadlines. You can sign up for free and then have access to a list of current sources that journalists are looking for. Then you can provide them with the information they need in return for a mention of where they got the information and a link to your site. It is a great way to not only create backlinks but to also build credibility as an expert in your field while gaining valuable online advertising for free.
Banners and pop up ads are common and a basic tool when creating online advertising. But there are also many other, more subtle methods of getting your company name in front of consumers. Spending a little time investigating these other forms of online advertising will only add your Internet presence and the overall success of your business.
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