There are several factors involve for a business to ensure sustainable growth. These include the people, the internal resource support, and organizational culture.  No business would thrive without these three elements, thus it is important to know how they work.

  •    People

Any business or organization will not operate without the people who play the significant roles. Senior marketing executives are an example of key personnel who are responsible and accountable to help the business achieve longer-term profit and revenue streams.

It is important for an organization to have a business leader who aims for longer-term growth of the business. If your business is in digital marketing, it’s essential to have a business leader who can perform the role of a Growth Champion. This kind of business leader is more focused on the marketing side of the business.

  •    Organizational Culture

No matter how efficient a business leader or a Growth Champion in implementing a digital marketing strategy, there are still odds that can hinder success. The organizational culture greatly affects the growth of a business. Not all the people in the organization think about the business growth.

For a business to achieve sustainable growth, it is important that all the people in the organization should have the common goal that is to help the business grow. It’s necessary that all each and every one in the organization regardless of the position description should exert effort and give their time wholeheartedly. Time and effort are the foundation for growth and is also essential for the success of the business.

  •    Internal Resource Support

It’s impossible for a business to succeed if only the Growth Champion or the Senior Marketing Executive is the only one working for it. The truth is that a business leader needs internal resource support to implement a digital marketing strategy.

Internal resources include knowledge, insights, expertise, and technology, access to customers and business support and services. The internal resource support must be able to help the business executives to define, build and start new opportunities for business growth. Likewise, they should also actively engage in any project that sets new opportunities and that would be helpful for the business

A business will not succeed without a Growth Champion and a collaborative team. The organization as a whole should consider organic growth without putting aside the values and culture of the company. Likewise, the entire organization should set and follow goals for the common good of the company. The goals must ensure the right balance between long-term and short-term.

Indeed, digital marketing strategy is not the only means to make a business successful. The building blocks including the people (growth champion), organizational culture, and internal resource support form the foundation of a successful and sustainable business growth.

In the same manner, in implementing digital marketing it is also important to identify the customer segments, the brands, and channels. The business leader should identify where the real headroom is leading to.

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