If a picture is worth a thousand words, imagine how many words there’ll be in a video? The online world is continuously showing the preference for video content, whether it is for their entertainment or on their quest for information. Churning out video contents is also a better way of delivering a message because you can take as much time as you need and you can edit it to your preference.

The primary problem with video contents is that they have the tendency to be dragging. You only have a few seconds to reel a viewer in and if your introduction is not a hit, they might click away. Becoming a video creator is a combination of video processing and digital marketing skills. But don’t worry because these skills can actually be learned over time. Here’s a guide for creating amazing video content:

Decide what story you’re going to tell

Your story is your brand. It’s easier to gather an audience from a specific niche rather than creating a multitude of videos with no specific direction. Having a brand and a story will also make you easier to remember. Your brand could be “a medical student vlogging his way through medical school” or “ a fitness trainer for obese women.” Make sure that your story is a perfect reflection of who you are so that you’ll be capable of narrating it.

Get straight into the point

You only have about 10 seconds to reel a viewer in and the rest of the video to make them stay. Avoid being dragging because the competition out there is stiff and they can just easily click away. You can cut out the clips in which you’re not saying anything so that the video can be compressed. Speak in a lively yet natural manner.

Become a favorite

Earn the trust and love of your audience by paying attention to the videos that ask of you and by taking note of their constructive criticisms, if there are any. Be consistent in uploading content and be consistent with your personality. Become likable, but do not conform at the expense of losing your brand and who you are.

Learn to edit videos

You can find numerous tutorials online on how to edit videos. Select an editing software that you are comfortable with. You also need to edit your audio. Make sure that there are no disturbing background noises and that you are perfectly understandable. You may also color-grade your videos.

Edit the thumbnail

Selecting a random screenshot from the video won’t make your video worth clicking on. With digital marketing strategies, you can engineer your thumbnail into something that looks interesting. You can add texts and different stickers that are relevant to your content.