Advantages of Social Media Marketing
Increased Brand Awareness
Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.
Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers.
Improved Search Engine Rankings
While social media doesn’t directly increase search engine rankings, more than 58% of businesses who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
Did You Know?
Social media marketing has a 100% higher lead-to-close rate than outbound marketing?
Improved Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer base. The millennial generation is known for being the most brand loyal customers of all, and will soon completely consume the market. Studies show that millennials are 62% more loyal to brands that directly engage with them on social media.
More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion.
Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.
Did You Know?
70% of businesses have acquired customers through Facebook.
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