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5 Tips to Utilize Social Media Marketing on a Budget
When we hear the term social media marketing, we usually relate it with the glamorous advertisement that pops in your favorite platform. It is applicable to big companies and enterprises that spend hundreds of dollars on social media marketing efforts. If you're...
Four Questions to Determine the Success of Marketing Strategy
At the beginning of the last quarter, marketing teams are crafting the perfect strategy that will be implemented for the following year. It's essential to craft a marketing strategy that is aligned with the business and its goals for the year. In the past few years,...
Why You Need Podcast and Advertising
In a statistics made by Apple, it was established that there are about 525,000 active podcasts available. With all these podcasts, there are about 18.5 million episodes. In addition to that, in the past nine years, the number of people listening to podcasts doubled...
Four Things to Avoid in Implementing Modern Marketing for Business
You can have the best products and services that the market needs but do they know that your business exists? In real-world settings, having great products or services is not enough to thrive. Reaching your target audience or market when you need to is a must. So, you...
Advertising and its Survival Strategies
Technology has touched every aspect of our lives. Everything around us has a touched of technological innovations. We used it to enhanced our way of life and make it easier. Technology has been widely used in different fields and industry, and even in marketing and...
How to Close Media and Creative Gap
Media remains to be the most effective means to advertise one’s business. In this technological era where everything is online, the competition is tougher than ever. You only have a few seconds to leave a good impression on your online visitor. You have to reel them...
Creating Video Content
If a picture is worth a thousand words, imagine how many words there’ll be in a video? The online world is continuously showing the preference for video content, whether it is for their entertainment or on their quest for information. Churning out video contents is...
Social Media Marketing Without a Budget
Not every business is financially capable of spending a lot on advertising. Micro businesses and startups usually prioritize company expansion and stability before investing in digital marketing. However, without public awareness, it is hard to survive in the long...
Influence Marketing vs. Word of the Mouth
A lot of businesses are hesitant to jump on the bandwagon of partnering with influencers because of one main reason -- it is expensive. You need to set an outreach campaign to find suitable influencers. You need to set up a brand deal with them. You do not only need...
The Importance of Using Key Predictive Indicators (KPIs)
A key predictive indicator (KPI) is defined by Investopedia as a set of quantifiable data that a company or a business can utilize in order to measure its performance over time. Examples of KPIs include the return of investment, customer lifetime value, and customer...
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