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4 Unknown Marketing Mega Trends
The first quarter of the year is the time when predictions appear from out of nowhere. It's easy to predict something if you see it happening already. It's also true when it comes to marketing. But, what's difficult is to determine what lies ahead and the things you...
Four Important Digital Marketing Trends for Freelancers
Digital marketing is one of the most diverse industries. Every now and then, it is hit by an innovation that can cause simply to drastic change. Digital marketing trends are exciting to watch because this world revolves around fast-paced changes. Digital marketing...
Reasons Why Big Companies Lack Marketing Basics
Marketing is a big world. There are different branches or aspects that need to be checked from time to time. However, many marketers, not only for small and medium scale business but also for large and international companies, set aside the importance of balance when...
Five Benefits of Niche Marketing
As time goes by, digital marketing is turning into a battlefield of promotional ideas and strategies. As the market continues to grow, reaching a target market can become more challenging. Even though the challenge is out there, and the competitors are ready to eat...
5 Tips to Utilize Social Media Marketing on a Budget
When we hear the term social media marketing, we usually relate it with the glamorous advertisement that pops in your favorite platform. It is applicable to big companies and enterprises that spend hundreds of dollars on social media marketing efforts. If you're...
Four Questions to Determine the Success of Marketing Strategy
At the beginning of the last quarter, marketing teams are crafting the perfect strategy that will be implemented for the following year. It's essential to craft a marketing strategy that is aligned with the business and its goals for the year. In the past few years,...
Why You Need Podcast and Advertising
In a statistics made by Apple, it was established that there are about 525,000 active podcasts available. With all these podcasts, there are about 18.5 million episodes. In addition to that, in the past nine years, the number of people listening to podcasts doubled...
Four Things to Avoid in Implementing Modern Marketing for Business
You can have the best products and services that the market needs but do they know that your business exists? In real-world settings, having great products or services is not enough to thrive. Reaching your target audience or market when you need to is a must. So, you...
How to Close Media and Creative Gap
Media remains to be the most effective means to advertise one’s business. In this technological era where everything is online, the competition is tougher than ever. You only have a few seconds to leave a good impression on your online visitor. You have to reel them...
Creating Video Content
If a picture is worth a thousand words, imagine how many words there’ll be in a video? The online world is continuously showing the preference for video content, whether it is for their entertainment or on their quest for information. Churning out video contents is...