Not every business is financially capable of spending a lot on advertising. Micro businesses and startups usually prioritize company expansion and stability before investing in digital marketing. However, without public awareness, it is hard to survive in the long term. Advertising is a necessary element to gather clients. For you to get your brand out there without spending a lot, here are a few tips:
Social media advertising
Social media is free. All you need is a stable internet connection and a digital marketing strategy. This is actually the perfect place to advertise because everyone is there. You can also utilize Facebook groups or Instagram hashtags to locate a set of users that fit your target niche. For example, if you are selling clothing items for women, you can search for fashion-based groups on Facebook or check out the people who use #fashion as hashtags on Instagram. These people are your potential clients.
After locating them, the next step is to generate content that is appealing to them. A study has shown that people are more likely to subscribe to your content if you deliver something useful. Maybe you can post guides or hacks. Keep in mind that your content should encourage interaction from your followers. Create fun captions with call-to-actions to encourage them to leave a like or comment. You can use Instagram for still photos, IGTV for short videos, and Youtube or Facebook for longer posts. Make sure to use the appropriate hashtags to boost online visibility. Your content must be eye-catching and aesthetically pleasing. Also, post at peak hours.
Budget press relations
Now, it’s time for you to reach out to these people. You can spend a few hours each day to send private messages that encourage them to check you out. Make a personal connection that will make them trust you. Leave positive comments that can redirect them to your page.
Another good tactic for social media brand awareness is by doing conditional giveaways. You can incentivize people to follow you or check you out with the promise of giving away a product or service.
You can also take advantage of the trendy influencer marketing strategy. Find the perfect influencer that can market your product. He or she must have a friendly face with advocacies that perfectly mirror yours. You can tap the market under their influence through brand deals or affiliate links.
Overall, social media is a wonderful and free platform that you can use to boost brand awareness. There may be additional fees that can accrue, but it is definitely cheaper and is advisable for start-up businesses.